Your Talon Leadership Team

A History of Skilled Innovators

Norm Shoenfeld, MD


Dr. Norm Shoenfeld joined S&S X-Ray Products, now Talon, in 1992 to focus on improving patient care while adhering to the highest level of integrity and ethical practices. Using his advanced degrees in medicine, electrical engineering, and computer science, Dr. Shoenfeld has helped shape Talon’s innovative solutions to address operational workflow and drug diversion challenges. Aside from work, he enjoys volunteering and spending time with his wife and kids.

Brian Shoenfeld

Senior Vice President

Brian joined Talon in 2014 and brought with him a proven track record for project managing, product development, and increasing operational efficiency. Using his knowledge of STEM, business prowess, and healthcare experience, Brian leads Talon’s operational improvements to create better products and improved customer service. When he’s not in the office, Brian spends time with his wife and two sons, and cheers on Syracuse.

Scott Maxwell

General Manager

Scott joined Talon in 2017 ready to make an impact on Day 1. With Scott at the controls of all of the operational capability including: manufacturing, assembling, testing, sales, and marketing, we are well on our way to improving the customer experience for every Talon customer well into the future. Scott attended University of North Texas where he earned his Bachelor’s degree in Psychology and Business respectively. When he’s not in the office, you can find him spending time with his son and enjoying the outdoors.

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